SAN CLEMENTE, CA, NOVEMBER 20, 2017 – We are announcing a unique partnership with art collective Asymbol and their talented roster of artists on a collection of Dragon eyewear styles. The featured artists – Bryan Iguchi, Jamie Lynn, Schoph, and Iuna Tinta – have created enduring pieces of art that have been combined with Dragon’s renowned premium eyewear products to celebrate the intersection of action sports and art.
The new collection includes top selling styles from each eyewear category, including three of Dragon’s snow goggles (X2s, NFX2, and D1 OTG), one sunglass (Monarch) and one optical frame (Owen). Each artist’s work will grace two goggle styles, one sunglass and one optical frame. The sun, optical and goggle styles are now available in the USA at www.dragonalliance.com as well as at key retailers and opticians. The sun and goggles styles are now available in Canada and key European countries and key sun styles are now available in Australia and New Zealand; product will begin rolling out to other key countries in the coming weeks.
“Dragon and Asymbol share similar values with regard to creative expression and artistic freedom, making this an organic and uncompromising partnership,” said Jake Largess, Brand Manager of Dragon Alliance. “By marrying the original artwork of these extraordinary artists with Dragon’s premium product, we’ve created a unique, one-of-a-kind offering that underscores Dragon’s commitment to creative freedom, expression and artistic innovation.”
Asymbol, located in the heart of the Teton Mountains in Jackson Hole, Wyoming, was created to honor adventurers and image makers and represents the quintessential connection between the artistic and snowboarding communities. Asymbol’s overarching mission is to give back to their artists and photographers, who work tirelessly to express and share their visions, by providing a platform for them to sell their fine art, as well as to support their non-profit partners who work to raise awareness for environmental and social issues that impact the action-sports world and beyond.
“The central driving force of Asymbol is the collaborative nature of our community,” said Josi Stephens, Community Manager at Asymbol. “Art, like snowboarding, is a personal experience made richer by the company kept. We believe that it always comes back to working together to push past what is impossible alone. This collaboration with Dragon embodies this part of the Asymbol vision completely: Strong alone; excellent together. To see Asymbol art on Dragon optics is beyond a dream come true.”
The Dragon and Asymbol collaboration was shown publicly for the first time at the Human Nature (HMNNTR) Shred Art Show in London, England last month at The Underdog Gallery. All four artists were in attendance at this much anticipated, annual event, which was created to provide the snowboard and art communities with an international platform to showcase their work – a show that Dragon has supported for several years. All the artists, who have deep ties to Dragon and the larger action sports community, exhibited original works at the Human Nature show as well as their Dragon x Asymbol collaborative works.
“Having our artwork on the goggles with the prints on the walls, and our own separate artwork [at Human Nature]; it all ties in together really well,” remarked Schoph, one of the Dragon/Asymbol artists.