The #WeAreFrameless Tour is back for the final chapter and is set to go out with a bang. The crew has assembled with a nod to humble beginnings in Salt Lake City, UT. Brighton Resort and the Bone Zone, snowboarding’s premier pre-season destination, did not disappoint. Sit back and prepare yourself for that special brand of snowboarding only the Mocha Boys can bring you.
Over the course of the next month the #WeAreFrameless Tour will travel from Utah to the Northwest with three stops and four edits along the way. Be sure to follow @dragonalliance to stay up to date on the most recent Tour action!
Blake Paul Spencer Schubert Tommy Gesme Mark Wilson Dillon Ojo Frank April Filmed By:
Colton Feldman Rodrick AF Snipe Edited By:
Colton Feldman Huge Thanks To:
Indoor Sports Courts
The first stop on the #WeAreFrameless tour at Brighton Resort in Utah went off without a hitch. The Dragon team and the locals who came out were greeted with fresh snow, hot dogs, beers, and good times. Check out a few of the photos below, and follow @DragonAlliance on Instagram and Twitter for updates on the Tour.
Parking lot BBQ at Brighton Resort: Jordon Small mans the grill, while Alex Yoder makes sure no one goes thirsty.
Straight off a win at the Burton Rail Days event in Tokyo, Dragon team rider Zak Hale flew in to join the team for the first stop of the #WeAreFrameless tour.
Jordan Small and Colton Feldman, stacking clips for the first #WeAreFrameless tour video, which will be dropping on Snowboardermag.com next week.
The Dragon crew left the Carlsbad, CA, offices this week en route to Brighton Resort in Big Cottonwood Canyon, Utah, for the first stop of the #WeAreFrameless tour. At each stop we’ll be visiting our local retailers, then heading up to the mountain with our team riders for a day of shredding and filming. Later in the day, we’ll be be BBQing at the Dragon truck, passing out hamburgers, beers, and Dragon gear. So be sure to come find us when we head to a mountain near you. And be sure to go to Snowboardermag.com for our videos from each stop.
For more info and updates on the #WeAreFrameless tour, follow @DragonAlliance on Instagram and Twitter.
With the Winter Olympics in Sochi, Russia, just around the corner, Dragon snowboarder Danny Davis and Jack Mitrani hit the Mt Hutt pipe in New Zealand to for some spring training. But of course it wasn’t all serious.
At the beginning of October, we launched our #WeAreFrameless Instagram contest, which prompted Instagram followers to show us how they take on winter in their own unique way by posting photos of themselves on Instagram and tagging @DragonAlliance and #WeAreFrameless. By the end of the month, we had over 1000 entries, which made it quite a challenge for Dragon athletes Chris Benchetler and Blake Paul to narrow it down. But in the end Chris Benchetler chose Instagram follower @gr1lledsteez (with the photo on the left) as the ski winner, and Blake chose Instagram follower @whistrev (with the photo on the right) as the snowboard winner. Each of them took home the Dragon NFX prize pack below.
Another month of #WeAreFrameless giveaways is already underway, so follow #WeAreFrameless on Instagram and tag #WeAreFrameless to win! The next set of winners will be selected on December 1!
No rider is bound to follow the crowd. No longer must we be defined by lift lines, overpriced tickets and $15 lodge hamburgers. We skin into the backcountry, roam the streets with halogens and generators, and approach the mountains with an eye for creativity. Dragon’s infinity lens technology cuts through the propaganda and allows us to see what really matters; that we are not bound by traditional frames of mind. We are frameless.
Dragon Team Riders Tommy Gesme (1st), Dillon Ojo (2nd) and Jordan Small (3rd)
Southern California is one of the hottest spots on the west coast, obviously making it the perfect destination for the snowboarding season’s debut event “Hot Dawgz & Handrails”. This rail jam is as unconventional as it’s location, bringing in the world’s top urban snowboarders for a display of jib trickery and mayhem on over 40 tons of man made snow.