Category Archives: Snow

Dragon Alliance Snow

Julia Marino earns 5th X Games medal in Aspen

The Winter X Games are considered the height of action sports achievement, and Dragon’s Julia Marino just reached the peaks of that height for the 5th time. The Connecticut shredder grabbed the silver medal in Women’s Snowboard Slopestyle, the 5th medal of her career (and of the past calendar year).

“Hyped to come away with my 5th [X Games] medal here in Aspen, Colorado! Congrats to @jamieanderson for taking the gold and @ennirukajarvi for taking the bronze And thanks @xgamesfor putting together the most fun course as always,” Julia wrote on Instagram about the contest.

Marino, 20, has been on a roll lately. In addition to her X Games silver, she recently locked up her Olympic berth for the US Team and looks to continue her winning ways there. For more about Julia, follow her on Instagram.

For more on Dragon’s premium products and more, head to dragonalliance.com.

Dragon to celebrate 25th Anniversary at SIA Tradeshow

SAN CLEMENTE, CA, JANUARY 22, 2018 Dragon Alliance, the globally recognized, performance eyewear brand with deep ties to the action sports world, today announced that it will host an event to celebrate the brand’s 25th anniversary during the Snowsports Industries of America (SIA) tradeshow in Denver, Colorado later this month.

Dragon athletes and industry notables will come together for a memorable event at Punchbowl Social on Friday, January 26th. Some of Dragon’s most revered athletes are expected to be in attendance, including Chris Benchetler, Bryan Iguchi, Jamie Lynn, Blake Paul, and Leanne Pelosi. Guests in attendance will receive Dragon’s 25th Anniversary Limited Edition D1 goggles, which feature a strap replicating Dragon’s first-ever goggle design, designed exclusively for this event.

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Dragon’s 25th Anniversary goggle

“Dragon was founded to create bold products by blending artistry and athleticism for the world’s best athletes, like Mick Fanning and Rob Machado,” said Lauren Makofske, Global Brand Director of Dragon Alliance. “Twenty-five years later, Dragon continues to innovate by growing the brand for a new generation of icons and heroes seeking high-performance and innovative design.”

Dragon has not only become a staple of the industry, but an example of how a brand can organically and successfully grow without compromising its core values. Founded in 1993 – inside of founder Will Howard’s garage in Capo Beach, California – the brand has grown from its humble beginnings as a surf and snowboard sunglass company into a sport-driven lifestyle brand known for its product innovation, out-of-the-box, modern approach and important athlete relationships. Dragon steadily grew as the brand diversified into snow goggles, motocross goggles, and optical frames. Along the way, Dragon has introduced groundbreaking designs like patented frameless goggles, premium floatable sunglasses, and integrated Lumalens® optimized lens technology, and more.

From its inception, Dragon has prided itself on creating for the heroes in sport and culture and the brand’s athlete partnerships, which remains a keystone of the brand today. Dragon’s current day roster reads like a who’s who of action sports legends and present day icons. The brand’s first athletes, surfer Shane Dorian and snowboarder Jamie Lynn, are still associated with Dragon 25 years later, and are finding new ways to utilize the partnership. X Games medalists Danny Davis, Gigi Rüf, and Jossi Wells are amongst the most influential in the sport. Surfing’s ageless wonder Rob Machado and 3-time World Champion Mick Fanning have been collectively associated with the brand for over two decades. Dragon continues to build up the next generation of icons with youth athletes like Brock Crouch, Julia Marino and Griffin Colapinto.

Based in San Clemente, California, Dragon is an internationally recognized, leading performance eyewear brand for those seeking expert craftsmanship, high-level performance and innovative design. Since 1993, our world class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage from surf, snow and MX culture illustrates our ongoing celebration of an active, impassioned lifestyle. By focusing on technical breakthroughs and progressively designed products, Dragon has fast become a worldwide leader in premium eyewear offerings. For more information about Dragon, visit www.dragonalliance.com.

For more information on the anniversary, or to cover the event, please contact Shay Williams at shay.williams@dragonalliance.com.

To see the brand’s latest releases at SIA, please visit Dragon Alliance’s booth at SIA (#34145-UL).

 

Julia Marino, Brock Crouch and Teal Harle podium in Mammoth

With the Olympics looking large, the final US qualifier and penultimate World Cup is the last tune up before Winter X Games and The Olympics. The Toyota Grand Prix at Mammoth had Dragon was well represented with Julia Marino, Brock Crouch and Teal Harle taking podium spots in their respective disciplines.

Freeskier Teal Harle took the win in men’s slopestyle Sunday afternoon and likely locked up his spot on the Canadian National Team. Julia Marino continued her podium assault with a 2nd place in Women’s Snowboard Slopestyle, and locked up her ticket to PyeongChang with the US Team. Brock Crouch took 3rd place in Men’s Snowboard Slopestyle and made his case to the US Olympic team, and his fate will be decided Monday.

Julia Marino snags 2nd at First Grand Prix of the year

The newest Dragon rider Julia Marino has earned herself a 2nd place finish at the US Grand Prix at Copper big air, marking yet another podium finish for the young Connecticut-native.

A post shared by Jules Marino (@_juliamarino) on

The event serves as the unofficial kick off to the North American contest season, while the entire US Grand Prix series acts as a mini-tour where the snowboarders compete for US Olympic team berths. With her 2nd place finish, and being the highest US woman in the field, Julia earns a valuable “1st” in the race to an Olympic spot for the US in Big Air.

Next on Julia and the contest world’s schedule is the Winter Dew Tour in Breckenridge, CO, Dec. 11 – 14. For more on the event, visit dewtour.com.

To see more from Julia, follow her on Instagram.

Watch Danny Davis’s Peace Park

The world waited for the 2017 Peace Park movie to drop, and that it did last weekend on ABC’s World of X TV premiere. Dragon’s Danny Davis hosted some of the world’s best snowboarder’s—including Dragon’s Brock Crouch— at Grand Targhee, WY, in an effort to push the creativity and celebrate the style that is so crucial to snowboarding’s history. Without further ado, here is the 2017 Peace Park.