Dragon Launches Cross Performance XP Collection

XP

Designed for exploration, adventure, and all types of outdoor action, Dragon’s new Cross Performance XP Collection with Adaptive Technology delivers new levels of all-sport performance & adaptability without sacrificing style. The key to this new collection is Adaptive Technology, engineered by Dragon for instant adaptability through function-focused features like interchangeable lenses and temples as well as floatable frames. Finally you can wear one pair of shades for everything and adapt instantly on land, water, and snow.

For anything in and around the water, the WatermanX & SeafarerX features Adaptive Technology in the interchangeable Aqua Leash system for secure fit and floatable frames to reduce the risk of loss. Each sunglass also comes with our Performance Lens Technology which has injected polar tints with mirror coating, 5x more impact resistance than standard polycarbonate lenses, and provides maximum protection from sun UV and corrosional elements such as salt water, sunblock, and fish guts. Perfect for fishing, paddling, and all watersport activities, these glasses deliver the features to enhance your experience.

For land-based action ranging from mountain biking to trail running, the EnduroX offers specialized features that adapt to any condition for increased vision, protection, and durability. With adjustable nose bridge and temples for the perfect fit, a ventilated lens system, and a lightweight frame, these sunglasses are made for activity. One of the select styles of the EnduroX also comes with light-sensitive Transitions® lenses designed to maintain optimum light levels in all conditions.

For those who like to spend time in the mountains or on the snow, the MountaineerX features interchangeable C-temples for secure fit, leather side shields to block reflective glare, and a rope lanyard system that reduces risk of loss. The Performance Lenses come with mirror tints for various light conditions, have 100% UV protection, are impact resistant up to 5x that of standard polycarbonate lenses, and have hydrophobic and oleophobic coatings that protect your lenses from the elements.

Built on over 20 years of eyewear innovation and Dragon’s roots in performance, the Cross Performance XP Collection with patented Adaptive Technology marks the brand’s dedication to the outdoor category. Whether your passions lead to adventure on land, sea, or snow, the Cross Performance XP Collection is Made For This.

Owen Wright Makes History Winning Fiji Pro

Owen Wright’s brilliant performance at the Fiji Pro could not have been scripted any better. In perfect eight- to ten-foot surf at the infamous Cloudbreak, Wright cruised to his first world tour victory since 2011.

“It’s a dream come true,” sighed a bewildered Wright from the channel after the spray has settled.

Posting two perfect 10-point rides in Round 5 of the contest, Wright found himself in very distinguished company as one of only five surfers to have ever logged a perfect heat. But he wasn’t done. Fighting his way to the final, the powerful goofy-footer was clearly on a roll. Already in firm control of the final, in the dying minutes he locked into two more perfect 10-point rides. It’s the first time in the history of professional surfing that someone has tallied two perfect heat scores in one contest.

Wright now sits ranked third on the WSL ratings, right in front of fellow Dragon team member Mick Fanning. Both are within striking distance of the 2015 WSL World Title and are looking to make a strong push as the season hits the halfway point.OwenTrophy

Wright has been a part of the Dragon family since his early days and has helped provide inspiration and design feedback for our award winning sunglass line. He has his own signature sunglass color ways in the Jam and Remix styles and was a key inspiration in the development of the H20 Floatable Collection, which has revolutionized sunglasses for those who live their lives in and around the water.

Mick Fanning rings the bell as he wins win Rip Curl Pro

A huge congratulations to Mick Fanning on claiming his fourth WSL Rip Curl Pro Bells Beach title. Coming down to the wire, for the first time in WSL history the final finished in a tie and was ultimately decided on a count back with Fanning holding the highest single wave score for the final heat.

“Bells is a special place for me and it’s the first event I ever came to as a kid. The support and the crowds here are always amazing,” said Fanning after being chaired up the beach wearing the Dragon Marquis sunglasses. “Every time I paddle out I just want to do my best, throw myself into it and not have any regrets. Today is the first time a CT Final has ever been tied, which is radical.”

279c1ce7-5b99-4d5b-978e-f39af82228cdFanning’s win ties Mark Richards and Kelly Slater with the most career victories at Bells Beach in the esteemed event’s 50-plus year history. It also marks his 20th career WSL victory, tying three-time World Champion Andy Irons.

“I’d never put myself in a category with MR (Mark Richards), Kelly Slater and Andy Irons,” said Fanning. “Those guys are my heroes. MR is a god, Kelly is a king and Andy is forever, it’s awesome.”

After the first two events of the 2015 WSL season, Fanning now shares the number one ranking, putting himself in a very good position to contend for his fourth World Title.

The New Shadow Collection for 2015

Elevating expectations for a lifestyle sunglass, Dragon introduces the new Shadow Collection for 2015. Consisting of three bold silhouettes – the DS1, DS2 and Mansfield – the Shadow Collection takes design cues from Dragon’s award winning Frameless Lens Technology with a unique shield lens that creates a sleek, sophisticated aesthetic. This is combined with hand-made, Italian crafted frames and the assurance of the premium quality Dragon is known for. The name aside, this distinctive collection is for those looking to set themselves apart from the crowd.Owen Wright DS2

Many of Dragon’s top athletes like Owen Wright have been wearing the styles in this new collection.  To see the Shadow Collection in person, check out one of our fine retail partners near you or go online to www.DragonAlliance.Com.

Danny Davis Has Changed The Way We Look At Style

When Tom Sims threw the first halfpipe contest way back when at Soda Springs, California it was an overt rejection of the conformity and confines of racing. Three decades later, what was at one time the ultimate platform for creativity, the halfpipe arena had been subjugated by rule books, judges’ guidelines and a stifling track of linear progression to become mundane and predictable. Then Danny Davis re-emerged in 2014 to bitch slap the “dude tube” status quo by combining ample amounts of style with amplitude. Despite an untimely indiscretion curtailing his trip to Vancouver in 2010 and another accident sending him to the sidelines a few seasons back, Danny dug deep and surprised all by putting his underdog determination and steadfast resolve to return on his own terms on full display for all to see during the Sochi Olympic qualifiers. Rather than taking the obvious route of back-to-back (i.e. boring-to-boring) double corks, Danny brought the halfpipe world forward by going backwards. “Last season, Danny showed the world that he’s the master of the halfpipe,” states 7-time X Games medalist Andreas Wiig. “Danny’s switch methods in the Olympic qualifiers were legendary.”

03_Blatt_Danny-3776Salt Lake Olympic gold medalist Ross Powers agrees. “What a comeback. Danny put down some of the sickest pipe runs ever done and made the Olympic team because of it!” As this accolade goes to pixel, Danny’s iconoclastic approach to transition has again been justified with a repeat gold medal performance at the 2015 X Games, yet this result isn’t the product of a single trick like the switch method. If it were, Danny’s regimen would be as predictable as those whose spin to win, style-less routines he was rebelling against. Rather, Danny’s take on trickery continues to change from hit to hit and run to run, bringing spontaneity back to big time contests and ensuring that the only thing you can count on is Danny continuing to keep it fresh and continuing to keep it real!

DANNY DAVIS WINS X GAMES GOLD—CLINCHING HIS 2nd CONSECUTIVE X GAMES SUPERPIPE VICTORY Dragon Rider Wins X Games 15 Super Pipe With Flawless Final Run

Carlsbad, CA (January 23, 2015) - Danny Davis took his 2nd consecutive X Games Gold medal last night in Superpipe at X Games 15. In a gripping display of style and last minute heroics, Danny beat the world’s best pipe riders by delivering a flawless final run, which was also the final run of the entire competition. In this nail-biter of a final, Danny turned the last-run pressure into a flawless combination of tricks and style, coming from behind once again to take home the prestigious X Games Gold.

Danny Davis_Podium

Danny had his work cut out for him against a who’s who line up of world class pipe riders including Olympic gold medalist Iouri Podladtchikov, young Japanese superstar Ayumu Hirano, and Shaun White. But with his powerful combos & loose, laidback approach he topped the field and proved once again that’s undoubtedly one of snowboarding’s most stylish riders & capable pipe riders.

During his winning run at the X Games 15, Danny was riding in his new signature model Dragon NFX2 snow goggle which debuts this Fall 2015. The NFX2 features a distinctive cylindrical lens design available in a variety of colorways and features game-changing Swiftlock Lens Technology that makes swapping lenses faster, easier, and more secure than ever before. The key to Swiftlock Technology’s groundbreaking design is a pair of integrated levers in the goggle frame that allow for instant on-and-off lens deployment.

#WeAreFrameless World Tour – Greatest Hits

They say goodbye is the hardest part. They say that all good things must come to end. We say that the best is yet to come! From Austria to Oregon, this has been one adventure we won’t soon forget. So sit back and enjoy as this final installment of the #WeAreFrameless World Tour gets you stoked for the boarding ahead. Winter’s greatest hits are yet to come!
Over the course of this past month the #WeAreFrameless Tour traveled from Austria to Oregon with four stops and five edits along the way. Be sure to follow @dragonalliance to stay up to date on the latest Dragon happenings and to follow us all winter long!

Riders: Forest Bailey, Danny Davis, Gig Ruf, Blake Paul, Spencer Schubert, Tommy Gesme, Alex Yoder, Mark Wilson, Dillon Ojo, Jordan Small, Will Smith

Sheehan takes Red Bull X-Fighters World Tour

The Red Bull X-Fighters World Tour came down to the last round with a new stop in Petoria, South Africa. Dragon’s Josh Sheehan was leading the points going into the final and was on a mission to claim what was rightfully his. The Australian dominating, winning every heat by unanimous decision to earn his first X-Fighters championship. Runner up for the series was Levi Sherwood, NZL followed by Dany Torres, ESP.?”I’ve been wanting this for years, and it’s a dream come true. I’m on top of the world.” said an overwhelmed Sheehan.IMG_3812

Mick Fanning Wins 2014 ASP J-Bay Open

Mick Fanning Wins 2014 ASP J-Bay Open

In dominant fashion Dragon team rider Mick Fanning has won the ASP World Tour’s J-Bay Open. Held in pumping 10-foot conditions at South Africa’s famed right-hand point break, Jeffreys Bay, Fanning powered through a full day of epic surf to hang on for the win in the final against longtime friend and fellow Australian Joel Parkinson.

“It was such an incredible day of waves and I’m so glad I got to surf it,” said an exhausted Fanning after the victory. “It’s been such a magical day and I’m so thankful that we’re back here at J-Bay.”

Surfing four heats throughout the day, Fanning conceded that even his grueling training regiment wasn’t enough to prepare him for such a marathon campaign. And while he somehow forced his body to dig deep and keep up as best it could, Fanning found himself powered and inspired by what were easily the best waves seen on the ASP World Tour all year.

“This is a dream for us,” continued Fanning. “To have a contest here is amazing. It’s a full bucket list place. And to surf it with one other guy out, it’s incredible.

Going into the contest in South Africa, Fanning, the defending world champ, had slid to number eight on the ASP World Tour rankings, but with the win at J-Bay he climbs to number three and now has to be considered a potential contender for the world title.

“I didn’t think about it all day, I was just surfing, but I guess I’ll wake up tomorrow morning and start thinking about it,” smiled Fanning.

But Fanning wasn’t the only Dragon team member to shine in the glorious South African conditions. After spending the last year battling back from a back injury, Owen Wright locked in a third place finish. The result not only gave him some momentum to build off of as he heads into the back half of the season, but it also shot him up the ratings, where he now sits eleventh in the world.

“It all came together,” said Wright. “It’s been a lot of work, but I’ve been feeling better and better with every event, so to have it all came together at J-Bay, it’s really rewarding.”

Another Dragon surfer that’s struggled with injury this year, Alejo Muniz came on strong in the hefty pointbreak conditions, finishing fifth.

“That wave is so perfect, it’s so rippable, I feel very fortunate to have had such success there,” said Muniz. “It’s been off the schedule ever since I got on tour, so it’s really great to come here and get to enjoy such incredible conditions.”

The next ASP World Tour stop is the Billabong Pro Teahupoo, held at the infamous left-hand reef in Tahiti from Aug. 15-26.