The NFX2 Snow Goggle with quickest, most secure lens change system ever.

For those that are not comfortable standing still and are always moving forward, we introduce you to the NFX2 Snow Goggle. New for 2015, the NFX2 combines technical innovation with timeless style. With features like our Swiftlock Quick Lens Change System, the fastest and most secure lens change system ever, the panic of harsh conditions becomes a thing of the past. Evolve, stay one step ahead of your environment and… Adapt Instantly.

Check out the whole collection at New NFX2 Goggle Collection

Mick Triumphs at Trestles


…and sets himself up for a run at a fourth World Title race.

Mick Fanning Wins the 2015 Hurley ProAfter winning the Hurley Pro at Lowers over the weekend and unseating Adriano De Souza from the top spot in the process, long-time Dragon athlete Mick Fanning has once again secured his place as the number one surfer in the world. With only three events remaining on the 2015 WSL calendar, Mick is gaining momentum as the World Title race heats up.

Complementing his yellow jersey, Mick can be seen in the Marquis sunglass from Dragon’s top-selling H2O Floatable Collection. With durable, impact-resistant Performance Polar lenses and a lightweight injected-moulded frame made to float in water, Dragon’s H2O Floatable Collection sunglasses are the perfect accompaniment to the fast-approaching summer season – ensuring you never again lose your shades off the boat, in the ocean, lake, or river.

Dragon Releases NFX2 Motocross Goggle

The best moto goggle gets even better

Dragon’s patented NFX goggle changed the paradigm in motocross goggle design. The old, worn out idea of how a goggle should be made was thrown out and a better, smarter design was introduced. That evolution takes another step as Dragon introduces the NFX2.

With the same forward-thinking design, the NFX2 takes an incredible goggle and makes it even better. With an integrated removable outrigger the NFX2 is able to achieve a tighter seal with the face than any other moto goggle. The outrigger also makes tear-off application and removal a simple and effective task. The Swiftlock lens change system is, hands down, the quickest and most innovative lens changing design in the industry. With the flip of a switch the goggle is locked/unlocked and easily removed to adapt to changing light conditions. The NFX2 also features Dragon’s patented frameless technology, injected dual all-weather anti fog treated lens, armored venting, premium quad-foam technology, silicone beaded strap backing, removable nose guard and extra wide peripheral view that sets an industry standard for vision.

Dragon NFX2 Moto Goggle

“I’ve been with Dragon for a while now and it’s awesome to see these guys aggressively working to give us the best goggle possible. I didn’t think they could improve on the NFX but this new NFX2 is the best goggle I’ve ever used,” Rockstar Energy/Husqvarna’s Jason Anderson.

A Behind The Scenes Look at Mick Fanning’s JBay Shark Attack

By now, the world has all heard about the infamous shark attack on Mick Fanning at J Bay which happened live on the WSL webcast and spread like wildfire around the world.  Mick and Julian were true heroes that day and we are thankful that everyone is safe and sound.  This #Tournotes video shows the behind the scenes moments and emotions around the incident and help us get an understanding of the impact this will have on them for the rest of their lives.

As Mick has been quoted saying, “To walk away from a shark attack with not a scratch on you, it’s a miracle really. You just count your lucky stars.”  

Dragon’s Alejo Muniz takes win at Balito Pro

Congratulations Alejo Muniz on your win at the Balito Pro and taking over the pole position on the WSL qualifying series! It couldn’t have happened to a more committed and nice guy. “I want to dedicate this trophy to my brother because he’s the one that is pushing me and he’s an amazing person, so I just try to be like him, a good person and really focus on surfing,” says Alejo. The Marquis sunglass is a favorite of Muniz, to check it out click here.

Dragon Rider Alejo Muniz Wins The Ballito Pro 2015

Dragon Launches Cross Performance XP Collection

Dragon XP Cross Performance Collection Sunglasses With Adaptive Technology

Designed for exploration, adventure, and all types of outdoor action, Dragon’s new Cross Performance XP Collection with Adaptive Technology delivers new levels of all-sport performance & adaptability without sacrificing style. The key to this new collection is Adaptive Technology, engineered by Dragon for instant adaptability through function-focused features like interchangeable lenses and temples as well as floatable frames. Finally you can wear one pair of shades for everything and adapt instantly on land, water, and snow.

For anything in and around the water, the WatermanX & SeafarerX features Adaptive Technology in the interchangeable Aqua Leash system for secure fit and floatable frames to reduce the risk of loss. Each sunglass also comes with our Performance Lens Technology which has injected polar tints with mirror coating, 5x more impact resistance than standard polycarbonate lenses, and provides maximum protection from sun UV and corrosional elements such as salt water, sunblock, and fish guts. Perfect for fishing, paddling, and all watersport activities, these glasses deliver the features to enhance your experience.

For land-based action ranging from mountain biking to trail running, the EnduroX offers specialized features that adapt to any condition for increased vision, protection, and durability. With adjustable nose bridge and temples for the perfect fit, a ventilated lens system, and a lightweight frame, these sunglasses are made for activity. One of the select styles of the EnduroX also comes with light-sensitive Transitions® lenses designed to maintain optimum light levels in all conditions.

For those who like to spend time in the mountains or on the snow, the MountaineerX features interchangeable C-temples for secure fit, leather side shields to block reflective glare, and a rope lanyard system that reduces risk of loss. The Performance Lenses come with mirror tints for various light conditions, have 100% UV protection, are impact resistant up to 5x that of standard polycarbonate lenses, and have hydrophobic and oleophobic coatings that protect your lenses from the elements.

Built on over 20 years of eyewear innovation and Dragon’s roots in performance, the Cross Performance XP Collection with patented Adaptive Technology marks the brand’s dedication to the outdoor category. Whether your passions lead to adventure on land, sea, or snow, the Cross Performance XP Collection is Made For This.

Owen Wright Makes History Winning Fiji Pro

Owen Wright’s brilliant performance at the Fiji Pro could not have been scripted any better. In perfect eight- to ten-foot surf at the infamous Cloudbreak, Wright cruised to his first world tour victory since 2011.

“It’s a dream come true,” sighed a bewildered Wright from the channel after the spray has settled.

Posting two perfect 10-point rides in Round 5 of the contest, Wright found himself in very distinguished company as one of only five surfers to have ever logged a perfect heat. But he wasn’t done. Fighting his way to the final, the powerful goofy-footer was clearly on a roll. Already in firm control of the final, in the dying minutes he locked into two more perfect 10-point rides. It’s the first time in the history of professional surfing that someone has tallied two perfect heat scores in one contest.

Wright now sits ranked third on the WSL ratings, right in front of fellow Dragon team member Mick Fanning. Both are within striking distance of the 2015 WSL World Title and are looking to make a strong push as the season hits the halfway point.

Dragon Rider Owen Wright With The 2015 Fiji Pro Trophy

Wright has been a part of the Dragon family since his early days and has helped provide inspiration and design feedback for our award winning sunglass line. He has his own signature sunglass color ways in the Jam and Remix styles and was a key inspiration in the development of the H20 Floatable Collection, which has revolutionized sunglasses for those who live their lives in and around the water.

Mick Fanning rings the bell as he wins win Rip Curl Pro

A huge congratulations to Mick Fanning on claiming his fourth WSL Rip Curl Pro Bells Beach title. Coming down to the wire, for the first time in WSL history the final finished in a tie and was ultimately decided on a count back with Fanning holding the highest single wave score for the final heat.

“Bells is a special place for me and it’s the first event I ever came to as a kid. The support and the crowds here are always amazing,” said Fanning after being chaired up the beach wearing the Dragon Marquis sunglasses. “Every time I paddle out I just want to do my best, throw myself into it and not have any regrets. Today is the first time a CT Final has ever been tied, which is radical.”

279c1ce7-5b99-4d5b-978e-f39af82228cdFanning’s win ties Mark Richards and Kelly Slater with the most career victories at Bells Beach in the esteemed event’s 50-plus year history. It also marks his 20th career WSL victory, tying three-time World Champion Andy Irons.

“I’d never put myself in a category with MR (Mark Richards), Kelly Slater and Andy Irons,” said Fanning. “Those guys are my heroes. MR is a god, Kelly is a king and Andy is forever, it’s awesome.”

After the first two events of the 2015 WSL season, Fanning now shares the number one ranking, putting himself in a very good position to contend for his fourth World Title.

The New Shadow Collection for 2015

Elevating expectations for a lifestyle sunglass, Dragon introduces the new Shadow Collection for 2015. Consisting of three bold silhouettes – the DS1, DS2 and Mansfield – the Shadow Collection takes design cues from Dragon’s award winning Frameless Lens Technology with a unique shield lens that creates a sleek, sophisticated aesthetic. This is combined with hand-made, Italian crafted frames and the assurance of the premium quality Dragon is known for. The name aside, this distinctive collection is for those looking to set themselves apart from the crowd.Owen Wright DS2

Many of Dragon’s top athletes like Owen Wright have been wearing the styles in this new collection.  To see the Shadow Collection in person, check out one of our fine retail partners near you or go online to www.DragonAlliance.Com.

Danny Davis Has Changed The Way We Look At Style

When Tom Sims threw the first halfpipe contest way back when at Soda Springs, California it was an overt rejection of the conformity and confines of racing. Three decades later, what was at one time the ultimate platform for creativity, the halfpipe arena had been subjugated by rule books, judges’ guidelines and a stifling track of linear progression to become mundane and predictable. Then Danny Davis re-emerged in 2014 to bitch slap the “dude tube” status quo by combining ample amounts of style with amplitude. Despite an untimely indiscretion curtailing his trip to Vancouver in 2010 and another accident sending him to the sidelines a few seasons back, Danny dug deep and surprised all by putting his underdog determination and steadfast resolve to return on his own terms on full display for all to see during the Sochi Olympic qualifiers. Rather than taking the obvious route of back-to-back (i.e. boring-to-boring) double corks, Danny brought the halfpipe world forward by going backwards. “Last season, Danny showed the world that he’s the master of the halfpipe,” states 7-time X Games medalist Andreas Wiig. “Danny’s switch methods in the Olympic qualifiers were legendary.”

03_Blatt_Danny-3776Salt Lake Olympic gold medalist Ross Powers agrees. “What a comeback. Danny put down some of the sickest pipe runs ever done and made the Olympic team because of it!” As this accolade goes to pixel, Danny’s iconoclastic approach to transition has again been justified with a repeat gold medal performance at the 2015 X Games, yet this result isn’t the product of a single trick like the switch method. If it were, Danny’s regimen would be as predictable as those whose spin to win, style-less routines he was rebelling against. Rather, Danny’s take on trickery continues to change from hit to hit and run to run, bringing spontaneity back to big time contests and ensuring that the only thing you can count on is Danny continuing to keep it fresh and continuing to keep it real!